Question of the Day? What Do GM and Ford Need to Do to Stem Predicted Losses?

As politicians wrangle about what rules Chinese auto and parts makers should be subjected to in the United States, a new report out suggests the two legacy American automakers — General Motors and Ford — face tough times in 2027.

According to a new Cox Automotive forecast, the pair are going to see sales — and market share — drop in 2027 due to a lineup of vehicles that doesn’t help buyers combat rising gas prices. Ford will get hit hard with sales dropping a predicted 8.8 percent through the first three quarters of next year. The result will see the Dearborn, Michigan-based automaker’s market share drop a full percentage point to 12.5 percent.

GM’s 2027 looks only marginally better with a 6.2 percent drop during the same period, causing its market share to drop from 17.4 percent to 16.7 percent. They’re going to cede sales to Hyundai and Kia and the third automakers in the Detroit-area automotive sandbox, Stellantis. Still, the overall share of the three companies is expected to be at an all-time low of around 36%, Cox said.

Cox analysts point to a dearth of fuel-efficient offerings compared to the competition, especially GM and hybrids. The Detroit-based company jumped in early and whole-heartedly on the alleged shift to electric vehicles, skipping hybrids entirely. So today we ask: Are Cox’s forecasters correct or is there something GM and Ford can do to turn it around?

[Images: GM, Ford]

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